Ecommerce SEO Best Practices

When build eCommerce website then you have to best ecommerce seo practices otherwise site will not ranked in major search engines like google, bing etc.  if not ranked well in google then your customer hard to find your website from search engine and you can make whatever you want.

Fortunately, we’ve compiled a list of ecommerce SEO best practices to help you best optimize your online website to rank highly in search engines. Follow our guidelines to ensure that your ecommerce website has a shot at doing its best in organic search.

What is SEO ?

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

SEO involves a number of tactics to improve your search engine performance, including creating keyword-rich content, designing a user-friendly website, and optimizing site elements like page titles and URLs. You may already be doing some of these things naturally, but others may be things you never even thought of.

Top Ecommerce SEO Best Practices

1. Keyword Research for Ecommerce Sites

Like with all SEO campaigns, Ecommerce SEO should begin with keyword research.

Without this, you’ll be flying blind—relying on ‘gut feeling’ to drive your campaign.

But how do you do keyword research for an ecommerce site?

It’s quite simple, actually:

1. List all the pages on your site;
2. Find and map appropriate keywords to each page.

1.1. Get a Complete Inventory of the Pages On Your Site

Go to: yourdomain.com/sitemap.xml.

It should look something like this:

To find an appropriate site for this purpose, try this:

Keywords Explorer > enter a bunch of keywords (10–15) related to the stuff you’re planning to sell

1.2. Prioritise Your Pages

Believe it or not, looking at the keywords you already rank for can be the best place to find an appropriate head keyword.

You can find these with Ahrefs Site Explorer.

Step 2. Find Long-Tail and Related Keyword Variations

Long-tail variations can be found in a few ways.

For starters, that same Organic Keywords report is often a good source of long-tail and related keyword variations.

Part 2: On-Page SEO for Ecommerce Sites

Now we know which keywords and terms each page should be optimized around, it’s time to start implementing those findings.

2.1. Optimize Your Meta Titles, Descriptions, and H1’s

Example:

The Malt Miller sells ~85 different types of whole hops, all of which are sold in 100g nitrogen-flushed vacuum packs.

2.2. Optimize Your URLs

Ecommerce URL slugs can get messy.

Here’s one from Topshop:

www.topshop.com/en/tsuk/category/clothing-427/t-shirts/N-82zZqz6Zdgl

2.3. Write Unique Product & Category Descriptions

There are two reasons for this:

1. It tells visitors more about the category or product they’re viewing.
2. It helps Google understand what the page is all about.

Remember, Google ranks pages according to an algorithm… if there’s no written content on a page, it only serves to give the algorithm a hard time.

So I recommend adding unique descriptions to both category and product pages.

Don’t copy/paste product descriptions from manufacturers websites. Write the content yourself.

Here are a few guidelines for this:

• Include your head target keyword in the description;
• Sprinkle in long-tail variations, synonyms, and LSI keywords (where appropriate—don’t shoehorn!);
• Make sure they’re well-written and readable for visitors;
• Tell visitors things they may actually want to know! (duh!);
• Don’t ramble—keep them short and sweet

Part 3: Technical SEO For Ecommerce Sites

3.1. Fix Duplicate Content Issues

Did you spot the difference?

Me neither. That’s because these two pages are EXACTLY the same. It’s just the URL that changes.

Here are the URLs:

• https://www.spoiledbrat.co.uk/collections/new-arrivals/products/i-scream-nails-pink-limousine-nail-polish
• https://www.spoiledbrat.co.uk/collections/womens-wear/products/i-scream-nails-pink-limousine-nail-polish

3.2. Find Deep (or Orphaned) Pages

You want your category and product pages to be as easily-accessible to visitors as possible.

That’s why the general rule is that pages should be no more than ~3 clicks away from your homepage.

Good structure = homepage > categories > subcategories > products

Bad structure = homepage > category > category etc.

3.3. Find Keyword Cannibalization Errors

Part 4. Link Building for Ecommerce Sites

Building links to your homepage, product and category pages is notoriously tricky.

However, this isn’t necessarily a bad thing.

If it’s difficult for you, it’s also difficult for your competitors. This lowers the number of links required to rank #1.

Part 5. Content marketing for Ecommerce Sites

5.1. Create Something ‘Linkworthy’

First things first, you need to create a piece of niche-relevant content that will attract links.

5.2. Strategically Add Internal Links

So now you have an informational piece of content that has hopefully attracted a fair few links.

The next step is to internally link from that content to one or more pages you want to boost.